Seriously, Oprah? Rielle?

Never underestimate the power of a fresh “one”-insert snarky reference coined by @Joy Behar (dislike)

Edwards seemingly had it all...money, power, career, wife, kids, and great hair. Unsatisfied with having it all, he needed ….index finger tapping on temple mmmmmm….something; something more to reach that oft unreachable apotheosis moment...a fresh “one”.

Why?

In the interest of “E” for everyone, a metaphor:

It is suggested that the reason why people love to shop relates to the concept that serotonin increases when the brain is exposed to something new. New stimulates us. Retail therapy works. So instead of say, buying a new suit, or indulging in a new hair cut, or enjoying one of the few days left on this earth with Elizabeth, Edwards looked for a storefront that offered something that could combine both new and fresh with risk and secrecy, not to mention the possibility of the big O -a term from the seventies that is not at all consistent with 0’bama-

Think of Edwards as a purposeful, thoughtful consumer of “ones”.
He recognized that his current brand choice was soon to be removed altogether from the marketplace. It would become, in fact, obsolete. Rather than wait for that day, and suffer from post purchase dissonance, it was time to evaluate alternative brand(s).

Enter; Rielle's-being metaphorically correct here- “offering”. The Rielle storefront - a well shopped destination-was seeking to expand its clientele...tired of the same humdrum patrons. Influencing a brand loyal customer to switch brands is the ultimate competitive coup. Once she secured her client she decided to track consumption patterns by documenting one shopper’s experience as he acquainted himself with the ambiance of his surroundings. Further, Rielle concluded that the recording of this demonstration/testimonial may be a great tactic, perhaps, for enticing others to jump on the bandwagon.

We shant blame Edwards as his anthropological instincts drove him to toss the other things in his life aside and succumb to primal urges. We shall blame him as a human being, a soul, and individual versed on the qualities of moral character.

For the sake of the Edwards-Rielle offspring, let’s guide the innocent away from the family business.